How to List Your Home on MLS
The “MLS,” also known as the Multiple Listing Service is a widely accessed network of real estate listing information. Anyone considering selling their home would be wise to obtain an MLS number by listing their property on the Multiple Listing Service. Teal estate agents and brokers use the MLS to locate potential properties for their respective clients. In many cases, the general public also accesses MLS listings. To ensure the maximum return on your investment, it’s important to do a bit of preparation prior to listing on the MLS.
Identify an MLS Listing Service
There are many options out there for listing on the MLS. There are flat-fee services and there are services based on a commission of the sale price. The flat-fee services are likely the best return on your investment. Compare the various online flat-fee services that list your home on the MLS. Some “For Sale By Owner” or FSBO sites include an MLS listing as well as other multiple listings in their packages. Not all prices are apples to apples comparison. Identify the qualities and features most important to you and always choose a reputable company that has a significant deal of web traffic.
Prepare Your Home for Listing
Once you’ve identified an MLS listing service, it’s time to get your house ready for display. Many potential buyers and agents will base their opinions of your home solely on the photos so it’s important to present your house in the best light possible. Doing some easy yard work helps provide curb appeal. Cut the grass, trim the shrubbery and bushes, and plant a few flowers. Ensure the front yard is clean and clear of any trash, junk or debris.
The interior should be clutter-free as well. Clear off countertops and tables. Complete any minor cosmetic home repairs that could impact the perceived value. That may include replacing the carpet, painting the walls, and changing out old doorknobs and other hardware.
Photograph Your Home
Don’t gloss over this very important step. The photos you post on the MLS can be the determining factor in whether a potential buyer decides to view your home in person. Use a digital camera as it provides more versatility. Take photos of both the interior and exterior from many different angles. Upload these photos to your computer.
Price Your Home / Determine the Market Value
The best way to determine the market value of your home is to look at comparable recent sales of homes in your area over the last 30 days. You can also hire a real estate appraiser and utilize data from your county assessor’s office. Consider any upgrades or features that add value (e.g. fire places, a view, new kitchen or bathrooms, hardwood floors). Price your home to be competitive in the market. You want to leave room for negotiation but you don’t want to scare off potential buyers.
Register With Your Chosen Multiple Listing Service
Most MLS sites give very detailed directions that walk you through the steps to list your home. Once you complete the registration online, pay the fee, and upload the photos of your property, you are ready to begin working on your property’s description. Study a few other real estate listings and try to use similar descriptive language. Don’t forget to highlight the amenities that make your home stand out. Potential buyers want to read about the extras like refinished hardwood floors, new roof, central air, and other upgrades.
Sit, Wait, and Watch
Once your listing is ready to go you can sit back and watch what happens. Most listing sites provide you with reports on how many people have viewed your property. If you need to add more pictures or adjust your property description, you are able to do so for the duration of your property’s listing on the MLS. Check your listing periodically to ensure it’s still active and the site isn’t having any technical difficulties. Follow these easy steps and you are well on your way to attracting potential buyers.
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