For Sale By Owner Site Reviews

Compare the most popular For Sale By Owner (FSBO) home listing services to choose the best one to advertise your home for sale. All services include printable flyers to help spread the word about your FSBO listing.

FSBO ServiceLowest CostListing Length (Months)# Photos# Site Visitors/MonthMLS + Listing reviews$80.9516500,000$629 is the nation’s leading for sale by owner website. Since 1999 they have saved home sellers more than one billion dollars by providing premium Internet marketing services and real estate guidance. offers a wide range of advertising, listing services and related information and tools. Also offer a till-sold listing for $179. reviews reviews$69.9512Unlimited65,000$299
With reviews reviewsFreeUnlimited1250,000$395 is the original For Sale By Owner website. They help home sellers do many tasks themselves including marketing a home online, listing on the MLS, pricing a home and communicating with buyers. Also offer a till-sold listing with 20 photos for $79.95. reviews reviewsFreeUnlimited1130,000$369 enables you to advertise your home for sale in over 900 metro areas in the U.S. and Canada. Also offer a till-sold listing with 20 photos for $129.

For Sale By Owner Sites: Choosing a FSBO Listing Service

Here are a few tips for choosing a FSBO site where you can advertise your home.

Lack of advertising is one of the biggest reasons why houses that are listed “For Sale By Owner,” or FSBO, fail to sell. Advertising is a big deal — real estate agents paste their top listings all over local papers, websites, and flyers. If you are going to compete with all of the agent-listed homes, you need to be able to broadcast your home just as well as they do, if not better. Many FSBO sellers, however, don’t have much experience with advertising and don’t know where to start. As a result, many FSBO websites have evolved to help homeowners with “For Sale By Owner” listings. These sites will cost a little money, but usually only a few hundred dollars — as opposed to the thousands you’ll pay a real estate agent. But how do you choose which site to use? There are many to choose from, and not all of them are going to be worth the money you’ll pay. Here are a few criteria to help you make your decision.

How Prominent is the Website? When it comes to selling your home, exposure is everything. Potential buyers have to know your home is for sale before they can schedule a showing or making an offer. Also, keep in mind that you will most likely have to get many showings before anyone makes an offer. In other words, the more potential buyers see your home’s listing, the greater your chances of selling the home. With this in mind, would you want to list your home with a little-known website? No, of course not! Most For Sale By Owner sites list your home on their site as part of your seller’s package, so make sure your money goes as far as possible by choosing a well-known site with lots of visitors every day.

Will You Get an MLS Listing Number? Unless you plan on getting an MLS number on your own, make sure one is included before signing up for a FSBO package. Most reputable FSBO sites offer this in every package, and many offer a basic MLS listing package for a flat fee. This is important because it ensures your home will come up in potential buyers’ and agents’ real estate searches. The entire point of advertising with a For Sale By Owner website is to increase your home’s visibility, so if this service isn’t offered, you are wasting your money.

Does Everything Look Professional? Before signing up with a FSBO listing service, send some time browsing the site. Do the listings look professional? Is the website clean, uncluttered, and easy to navigate? If the package offers extras such as yard signs and printable flyers, look for pictures or examples — do these items invite buyers to tour your house with confidence, or do they scream “amateur”? For Sale By Owner listing sites often offer these extra services as part of their packages in order to help homeowners who don’t know much about the selling process, but if the listing and promotional materials don’t look professional, it could actually do more harm than good.

Do They Offer Customer Service? Setting up a listing and making signs and flyers can be overwhelming, especially to someone who is technologically challenged, but that doesn’t mean you can’t list a home For Sale By Owner. Any good FSBO website should offer quality customer service for any of its customers, just in case you run into problems or need help with some part of the selling process. A service with round-the-clock availability might also be worth paying a little more for, if you are the type of person who likes to work on the computer at odd hours.

How Much Do Their Packages Cost? This one goes last because as important as it is to most FSBO sellers to save money, you won’t be doing yourself any favors if you sacrifice your home’s chances of selling because you were pinching your pennies. That being said, though, most reputable For Sale By Owner websites offer a variety of affordable packages, from the most basic MLS listing service to packages that include extras such as yard signs and flyers or professional photography of your home. Some even offer a money-back guarantee that protects your investment in case your home doesn’t sell. When comparing the cost of various websites, be sure that you are comparing apples to apples — that is, make sure that the plans you are comparing offer the same basic features. If one service is considerably more — or less — expensive, be sure to ask yourself why. If they cost more, is it because their site’s prominence offers greater visibility? If they cost less, is it due to the fact that they are a little-known site no one knows about?

Making an Informed Decision Selling your home on your own rather than using a real estate agent can save you a lot of money, but it can also backfire if you aren’t careful. Put at least some of that money toward advertising, including choosing a good FSBO website where you can list your home, get flyers and signs, and find help with the challenges you will face along the way. Be sure to do your research before choosing a site, though — the better the service you select, the more likely you are to be successful in selling your home!

Tip: Read the For Sale By Owner reviews listed above to help make your home listing decision easier.